Video advertising models encompass various strategies and formats used by advertisers to engage audiences through video content. Here are some of the primary video advertising models:
1. In-Stream Video Ads
Pre-Roll Ads:
These ads play before the main video content begins. They are one of the most common forms of in-stream ads and can be skippable or non-skippable.
Mid-Roll Ads:
These ads appear during the main video content, similar to traditional TV commercial breaks. They are typically non-skippable and are placed at natural breaks in the content.
Post-Roll Ads:
These ads play after the main video content has ended. While they may have lower viewership compared to pre-roll and mid-roll ads, they still offer a chance to engage viewers who watched the entire video.
2. Out-Stream Video Ads
In-Article Ads:
These ads appear within the text of an article, often between paragraphs. They play automatically when the user scrolls to that part of the page.
In-Banner Video Ads:
These ads are placed within standard display ad spaces on websites. They often start playing automatically but can also be user-initiated.
In-Feed Ads:
These ads appear in social media feeds or content recommendation widgets, blending seamlessly with organic content.
3. Interactive Video Ads
Shoppable Video Ads:
These ads allow viewers to click on products within the video, taking them directly to the product page for purchase. This model is popular in fashion and retail industries.
Choose-Your-Own-Adventure Ads:
These ads let viewers choose the direction of the storyline, creating a more engaging and personalized experience.
4. Social Media Video Ads
Facebook Video Ads:
Facebook offers a variety of video ad formats, including in-feed, stories, and in-stream ads. These ads can be highly targeted based on user demographics and interests.
Instagram Video Ads:
Instagram provides several video ad options, such as in-feed, stories, reels, and IGTV ads, catering to different audience preferences.
YouTube Video Ads:
YouTube offers multiple ad formats, including TrueView (skippable) ads, bumper ads (non-skippable six-second ads), and masthead ads (prominent ads on the YouTube homepage).
5. Programmatic Video Ads
These ads are bought and sold through automated platforms, allowing for real-time bidding and targeting. Programmatic video ads can appear across a wide range of websites and apps, providing extensive reach and efficient ad placement.
6. Native Video Ads
Native video ads match the look and feel of the content around them, providing a less intrusive ad experience. These ads are often used in social media and content platforms where they blend seamlessly with organic posts.
7. OTT (Over-the-Top) and CTV (Connected TV) Ads
OTT Ads:
These ads are delivered over the internet via streaming services like Netflix, Hulu, and Amazon Prime. They can be highly targeted and are often shown during ad-supported streaming content.
CTV Ads:
CTV ads appear on smart TVs and other connected devices. They offer a TV-like viewing experience with the precision of digital targeting.
8. Sponsorship and Branded Content
Sponsored Videos:
Brands partner with content creators or publishers to produce sponsored videos that promote their products or services. These videos are typically disclosed as sponsored content and aim to provide value to the viewer while subtly integrating the brand message.
Branded Web Series:
Brands create or sponsor entire web series that align with their marketing objectives, providing entertainment while promoting their products or services.
Conclusion
The choice of video advertising model depends on factors such as the target audience, advertising budget, and campaign objectives. Each model offers unique advantages and can be tailored to fit specific marketing strategies, making video advertising a versatile and powerful tool for engaging audiences.